ROWNTREE'S tone of voice

Before Rowntree's turned a corner with their brand in 2014, I was brought in to help on the pitch at Momentum. I worked with the team there to create a totally new brand strategy and wrote this fun and fruity tone of voice bible as a supporting document to the presentation.

Unfortunately, it didn't cut the mustard but this juicy style guide is still one of my favourites to date. I think it goes to show how much fun corporate guidelines can actually be if they’re done the right way.