M&S For the wild ones

Back to School campaigns don’t get much more fun than this one for M&S. Together with the team at ODD London, I helped to bring this charming idea to life, with playful headlines that tapped into the product benefits of Britains’s smartest school uniforms.

We then worked with the visual effects studio, Coffee and TV to develop a menagerie of child/animal hybrids, with an illustrative quality to emphasise a sense of playfulness in each character.

The team at M&S told us it was their favourite Back to School campaign to date, and with the campaign running in print, OOH, digital, social and in-store, it quickly became their most successful too.