M&S DRessing the nation 

To mark the launch of their new Autumn/Winter Collection, I worked with M&S at ODD London to lead a rallying cry that everyone deserves good style.

Shot with a contemporary and fresh aesthetic by acclaimed photographer Sean Thomas, this campaign captured the positive impact that M&S clothes have on women everywhere, every day.

Featuring a diverse cast of brilliant women including Holly Willoughby, Line of Duty star Vicky McClure, model Ariish Wol and influencer Clemmie Hooper, the campaign’s authentic photography and playful, down-to-earth copy elevated the importance of everyday style, and placed M&S firmly at the heart of the nation’s wardrobes.

This campaign offered an amazing opportunity for tactical copywriting. Targeted out of home sites and media placements added to the truly integrated offering, which told a different, insight-driven story wherever you saw it.