JOHN LEWIS & PARTNERS SS20

After the success of our AW19 campaign, we were given a healthier budget to produce the sequel for Spring/Summer 2020.

With a bigger focus on the TV this time, we enlisted the help of fashion photographer and director Lacey, whose playful, graphic and colour-saturated style brought the moving picture to life, with cinematography front and centre.

Unfortunately, the timings of the lockdown and the sensitivities that came with it meant John Lewis decided to pull the ad off air the week after it launched.

Our AW20 production was also cut short, just a couple of weeks before the shoot.