newriver shopping centres

NewRiver is a leading property investor, asset manager and developer specialising in the UK retail and leisure sector. They currently have 33 shopping centres across the UK.

To define their personality and create a consistent look and feel throughout their estate, I collaborated with Charlie Smith Design to develop an environmental brand manual for the internal team at NewRiver. The project was kicked off with a workshop lead by strategist, Deborah Taffler, who helped identify and create a solid brand position. The information we took from that became the basis of everything I wrote going forward.

I was in charge of crafting long and short brand statements, framework for their tone of voice and all branded touch points both internally and externally. This included entrances and exits, car parks, signage, seating and toilets.