Gail’s Bakery
I picked up my first brief for Gail’s back in 2014, after a rebranding project I helped out on.
Most of the writing was pretty day-to-day stuff, like their wifi login page and occasional blog post but that was part of the joy. I think finding a lovely brand to get under the skin of like that is sometimes one of the most rewarding jobs going.
When the founder moved on to create a new pizzeria in 2017, she got me back to help with the initial branding, website and interior signage.
